Selling merchandise has long been associated with any kind of music/artist marketing effort.
Make something with their image on it, someone will buy it.
Even back when they were marketing the first “Rock and Roll Icon” of all time, Elvis Presley, you could buy
Teddy Bear perfume, hankies, guitars, record players, hound dog stuffed animals, you name it.
The Colonel made it, and made sure it sold.
It was then a precedent was set that has carried through till today.
No shortage of Hannah Montana dolls, guitars, wigs, or games on the shelves these days heh?
The selling of the Rolling Stones, “The Not So Lovable Mop Tops,” presented its own set of problems and challenges for Andrew Loog Oldham and his team.
What do we create and manufacture that fits their image?
And more importantly, will anybody buy it?
The primary audience for this kind of merchandise was usually young girls, the majority of the fan base.
And although the Stones had their fair share of female fans, The Beatles were probably easier to sell anyone and everyone.
The Rolling Stones were the first band of their time where you
could actually find boys screaming at their shows.
Though The Fab Four had it all.
Dolls, wigs, hairspray, combs, notebooks, pencils, ice cream bars, gum cards, record players, guitars, drums, candy, games, you name it.
Literally thousands of items.
The Rolling Stones ended up with but a handful.
I guess Andrew found that their “bad boy” image in the end wasn’t all that marketable.
Hell, I would bought the stuff.
And fans and collectors are still buying it now.
Only it’s a tad more expensive these days.
Here’s a few of the items from the 60’s.
These are the rarest of all Stones collectibles.
And believe it or not, would command in the thousands if sold today.
This guitar has and will sell for $2500 in auction is very good condition.