In 1964, The Rolling Stones’ cover of “Not Fade Away”, with its strong emphasis on the Bo Diddley beat, became a major hit in Britain and served as the A-side of the band’s first US single.
The Rolling Stones version of “Not Fade Away” was one of their first classic hits. Recorded in late January of 1964 and released by Decca on February 21, 1964, with “Little by Little” as the B-side, it was their first Top 5 hit in Great Britain, reaching #3. In March 1964 it was also the Rolling Stones’ first single release in the United States, on the London Records label, with “I Wanna Be Your Man” as the B-side (briefly preceded by “Stoned”, which had immediately been withdrawn). The single reached #48 on the U.S. Billboard Hot 100 singles chart. “Not Fade Away” was not on the UK version of their debut album, The Rolling Stones, but was the opening track of the US version released a month later as England’s Newest Hitmakers.
A early group of promo items a full page trade ad and a mailer/poster promoting their newest hit.